Our Founding Story
A Legacy of Expertise and Innovation
We don't have a fairytale startup story of sudden inspiration that led to our creation overnight. Instead, our journey began nearly 30 years ago, in 1997, through collaboration with Korea's top manufacturing specialists. By developing cosmetics with high-performance ingredients as the primary components, we gained explosive popularity and became a leading name in high-function cosmetics at skincare clinics and pharmacies across the nation.
Dr. VITA emerged from the hands of seasoned cosmetics development expert and founder Gui Hong Park, armed with decades of experience and know-how, culminating in a patented, high-function brand. Long before the world was captivated by K-beauty, Dr. VITA was already recognized as a leading name in functional K-beauty. Our commitment to excellence and innovation continues to drive us, making Dr. VITA synonymous with top-tier skincare.
A Safe Recipe Developed with a Father's Heart
The most important value for Dr. VITA is to create stable and reliable products that can be made in my generation and used in my daughter's generation. We are meticulous in our ingredient selection, avoiding those with high risks or uncertain safety. A safe recipe developed with a father's heart is not aimed at gaining short-term, explosive popularity and then disappearing. The most important value for Dr. VITA is to create stable and reliable products that can be used across generations.
AWARD WINNING HISTORY
AWARD WINNING HISTORY
1997
Established parent company, Daycell Cosmetics
2011
Launched Dr. VITA
2014
The Asia Beauty Awards Grand Prize
2015
The Premium Brand Grand Prize (chosen by female consumers)
2017-2023
1st place in Functional Cosmetics in the Korean Quality Satisfaction Index
2020
The Million Dollar Export Tower Award
The Best Award in the Functional Cosmetics category from ‘Asia Today’
Awarded the ‘Korea Customer Satisfaction Brand Grand Prize’
2021
An ‘Outstanding Company’ Selected by Gwangjin-gu, Seoul, South Korea
Our Promise
Our Commitment to Skin-Friendly Ingredients
We are dedicated to using only skin-friendly, research-backed ingredients that directly benefit skin health or support the integrity of our formulations. When selecting ingredients, we prioritize biocompatibility over whether they are synthetic or natural. This ensures that every component in our products works harmoniously with the skin, delivering optimal results without causing harm.
Safe Ingredients for Lasting Skincare
We avoid ingredients flagged as concerning or harmful by both the EWG and the Korean FDA. Many of these substances have been shown through studies and research to cause common skin issues such as sensitivity and rashes. While their effects might be immediate, some can remain unnoticed over long periods. However, this does not mean they are harmless to our skin.
Our priority is to select ingredients and formulations that are safe and gentle for long-term use, rather than those offering instant results. Skincare is a daily ritual and an integral part of our lives, and it must be safe above all else. This is the value we believe in and the promise we strive to uphold.